How to write SEO friendly blog?
Many of you have a question “What is SEO friendly blog ? OR content for a website?
Writing a blog is too easy, then why business owners hire content writers?
If your are really new and not sure you have SEO friendly blog or not then hold for a minute and read this blog.
So let’s start,
So first question whom do you want to make satisfy with this blog?
Only User? No? Then only to Crawler? NO
Both answers are wrong because you have to make happy not only to the Crawler (follow panda algorithm) but also to the user.
If you copied information from other websites and created the world’s best blog then Google’s Panda algorithm will penalize you for the duplicate content issue.
If you follow only Google’s algorithm and don’t solve the problems of users then you won’t get traffic.
So that’s why writing SEO friendly blog is as important as writing a user-friendly blog. We have covered both aspects of this blog.
Below is the Table of content if you want to jump directly to a specific topic then just click on that word.
Tips to write SEO friendly blog.
Length of content
Length and Quality both are important factor when you write SEO friendly blog, So your main focus should be quality.
Because a blog can be as short as 300 words or even less.
Take an example : –
if you search “World’s worst boss” on the search engine. The first result is from “sethsblog” But do you know what the length of that blog is? – 263 words. Check this
As per the backlinko report on an average Google’s first-page result contains 1,890 words.
How does it help for ranking?
Longer content with detailed information means user will find all information on a single page, Study shows longer content has more social shares, which leads to traffic and generates backlinks, Which helps to increase CTR, once a user is landed on your site and your content is long enough to read, he/she will spend more time on reading so it means your dwell time will increase and your bounce rate will decrease, at the end your PA will be high.
Below graph shows the
So how will you define how long content should be and is it worthy or not? Twitter is the best option to consider.
How do you write a tweet on twitter?
You keep your content as short as possible, you delete all unnecessary words, don’t you? That’s it, you have to apply the same logic while writing a blog.
It means each and every part of your content should be informative or should be related to something. Try to cover each and every aspect of your blog so your blog will be lengthy and informative.
“Don’t let the user go to another site to search something which you could have added in your blog“.
If your user is moving to another site it means you need to work on your blog.
Wordcounter is the best tool to count your blog words. it also shows your keyword density, Etc. take a look.
Best blogs on content-length:-
Quick sprout –“Long vs short copy which is better
Backlink is the one factor which is really important when promoting your content. The more backlinks more chances to rank your content.
How does it help – If you promote and build backlinks for your content on different platform it means you are inviting user to come, More backlinks it means your are building roads to visit your site. It will increase your website traffic and will create trust factor.
So does that mean you should create backlinks on each and every website that you visit?
Off course not, Why?
Because backlink is one of those key factors which help to define your trust factor. So you need to create only quality backlinks.
In simple word if you build backlinks on spamy websites or black hat websites that’s not quality backlinks but if you do so then believe me Penguin algorithm will definitely penalize you.
Also you should not forget about Do-Follow links and No-Follow links.
What to do for quality backlinks?
Try this simple tip – Check DA and PA of that website. It will give you the idea how trusted that website is.
To check DA&PA of any website just add MOZ DA&PA CHECKER extension to your chrome.
If you don’t know how to build backlinks here is the Neil Patel’s blog “How to Build Backlinks When You Have a Brand New Site and No Money”
What is keyword?
Keywords are the words/sentences which users use to find something.
Eg- If I want to buy puma shoes so I will type “buy puma shoes” in search engine.
How does it help to rank –
If you write a blog which has all exact keywords, long tail Keywords, short tail Keywords, Synonyms, related anchor links it means your blog is related to that subject because you have all those keywords which are used for that subject. More keywords it means more chances to show crawler that this blog is related to specific subject.
What should we do?
- Use Synonyms
- target keywords by location
- Target keywords with time and season.
What should not do?
Never do keyword stuffing for ranking, because it is one of those black hat SEO techniques which are not allowed to do.
Keyword stuffing is activity where we use same keyword again and again. It doesn’t make any sence.
Free tools for keyword research.
- Google keyword planner – (how to use google keyword planner)
- Ubersuggest – (how to use google keyword planner)
Image ALT tag –
ALT tag is the name of image for crawlers understanding.
Let’s do one activity.
Go to chrome and search for “fruit images”. If I search, I’ll get all fruit images.
How does google know that these all are fruits images?
Because all have ALT tag image name, in other words these images are for SEO friendly blog.
How does it help for ranking?
Google doesn’t want plain text blog that looks like confused or mixed task, Google prefer content with images .
Adding backlinks, Anchor text, references, in blog are really good for blog but we should also add images.
Because Study show human brain loves infographic images.
Why anyone would read 100 words when it is easy to understand with one Image, It will make good experience for user and for crawler.
Read full article – https://blog.hubspot.com/marketing/image-alt-text
What should you do?
Alt tag is like reference for google about that image so try to write short but detailed text, you can add keywords in that image.
Check out this MOZ blog about “Alt Text”.
What should not do?
- Don’t write too much description make it easy and understandable for crawler.
- Use clear picture.
- If you have WordPress website then follow steps from YOAST SEO site.
For other website you can just head to YouTube.
Include blog name/Keywords in URL –
To create SEO friendly blog you should include keywords in URL. Like what is your blog all about or what will you learn in it, Etc.
How does it help?
It helps to rank, also make easier for crawler to find out what is this blog all about.
users get an idea on what page he is landing.
It improves your site search visibility.
Look at these two URLs, I have created this dummy URL
You can’t find out what is this blog all about, it’s neither user friendly nor for Crawler.
Now I changed it and put keywords in it, now anyone can say that this blog is related to bodycon dress.
Now if I share both links on social media. User will prefer second link.
What should we do?
- Use specific keywords or use title of blog in URL.
- Keep your URL shot and readable.
- Try to shorten your link in 2-3 folder. (www.example.com/digital-marketing/seo/on-page-seo/keywords This link should be shorten to – www.example.com/seo/keywords)
Use hyphens to separate words and try to use lowercase letters.
What should not do?
- Don’t use underscores, spaces, or any other characters to separate words.
- Don’t use stop words (Eg – a, an, the)
- Don’t do keyword stuffing (don’t repeat keywords)
Meta description and title –
We know what Meta Description is?
Meta description and title both are really important because it make first impression for the user.
It is the first impression of your site/blog.
Let’s talk how does it effect on your ranking?
In 2009 google had an announcement that Meta tags are no longer used for ranking.
Now we should not use Meta description for webpages right?
Even though it is not a part of SEO ranking but still it will help for your ranking.
We all know CTR (Click through Rate) is the most important factor for ranking in SERP pages.
So if your Meta tags and description are super attractive, useful and engaging then user will click on your site and it will help to rank your site.
How to write Meta Description
- Try to use meta description between 50 to 160 words
- Use most targeted keywords.
- Use call to action words (read more, etc)
- Create multiple meta description and do A/B testing
- Use simple and readable language.
What should not do
- Never ever include double quotation marks – Google cuts off the data between “ “ rather you can use single quotation mark (‘quote’).
- Avoid duplicate meta tags. Tool
- Do not use third party language / passive voice –
- Use other schema markups
How to use Meta description?
For wordpress user you just need to install YOASTE SEO or ALL IN ONE SEO plugin.
Unique Content –
We first need to understand what is duplicate content?
Below is the snapshot from google support desk.
What are the types of Duplicate content?
- Content which is copied from other website
- A blog which is posted on one site but on different pages without canonical tag.
- If you post a blog on website and same whole blog on other social media (Facebook,ETC)
- If same blog page has different URL structures.
How does it impact –
Most of the time you might have heard that google penalizes for duplicate content. It was true in past year but as per new update google doesn’t penalize for duplicate content.
Click here to see “Search Engine Land” full report.
But it doesn’t mean you should use duplicate content.
If your content is duplicate google will not rank your page because it is not SEO friendly blog.
Sometimes google doesn’t even index your web page. So if your page is not getting indexed then that could be because you have duplicate content.
URL structure –
URL structure is also really important.
We have two types of URL structure.
- Static URL – it is SEO friendly URL and it focuses on main keyword. it includes clear direction about page. Example – https://shopneeti.com/seo-friendly-blog/
- Dynamic URL – it is not SEO friendly and it includes different characters.
Example – https://shopneeti.com/?p=123
So go to wordpress – setting – permalink – use POST as a URL structure.
Keyword Density –
When we use same keyword again and again without any logic it is called keyword stuffing.
Keyword density defines how many times your keyword must be written in blog.
you can not use same keyword all the time.
Now below percentage is given.
- For single words it should be 7% (primary keyword)
- Double word less than 4% (Keyword which are related and it has two words)
- Long tail keywords 1-2%
- Use keywords density checker – https://www.seoreviewtools.com/keyword-density-checker/